Imagine stepping into your bathroom and treating your shower like a mini-spa: hair mask, body scrub, candles, full self-care, all in one go. That’s the essence of the everything shower trend. A ritual that goes beyond mere cleansing, the everything shower trend turns a quick rinse into a full-blown experience.
But more than that, it reflects something deeper about how we use the internet, our routines and self-care in the digital age. Let’s dive in.
What is the everything shower trend?
The everything shower trend refers to a viral self-care ritual where instead of a standard 5-minute rinse, you engage in a multi-step shower routine: pre-shower set-up, extensive body and hair care while showering, and post-shower pampering.
Typically it includes things such as:
- Dry-brushing your skin or exfoliating before entering the water.
- Pre-shower hair treatments or scalp masks.
- In-shower body scrubs, hair washing, face cleansing, maybe shaving.
- Post-shower hydrating body oils, lotions, comfortable loungewear or robe, a moment of rest.
The trend has grown big on social media: the hashtag #everythingshower is used on platforms such as TikTok to showcase lavish shower routines.
Why has the everything shower trend become so popular?
Several overlapping reasons:
1. The rise of ritualised self-care
In a world where time is scarce and routines are rushed, the everything shower trend offers a chance to slow down. As one article puts it: “It’s more than just a shower. It’s a complete ritual.”
Taking 30-60 minutes (or even longer) to focus on the body and mind is appealing. The ritualistic nature makes everyday behaviour special.
2. Social media and visual culture
Social platforms reward visual storytelling: high-end products, aesthetic bathrooms, mood lighting, candles and soothing playlists all create content that pops on TikTok/Instagram. The everything shower trend thrives on that. In short: the routine is as much about the look (and the share) as it is about the actual self-care.
3. Accessible spa-at-home feel
Not everyone can go to a spa regularly, but the everything shower allows a spa-style treatment at home. According to one write-up: “If you have been scrolling… you have likely come across the Everything Shower. … It’s your new favourite self-care ritual.” It empowers people to feel indulgent without leaving their bathroom.
What does this trend say about internet rituals?
The everything shower trend is a lens through which we can observe several broader phenomena in how we conduct rituals online and offline.
Ritualisation of the mundane
What used to be a functional task (showering) becomes a ritual with explicit steps, mood-setting, aesthetic layers. The internet loves turning mundane acts into elevated rituals. By doing so, we assign meaning to everyday life. The everything shower trend embodies that: it transforms the simple into the special.
The sharing of process
Rituals were once largely private; now, thanks to social media, they’re shared, documented, even performed for an audience. The everything shower is often filmed, photographed, posted. It becomes part of our online identity. This means the ritual isn’t only about internal experience—it’s also about how it looks and how it’s received.
Self-care as content
In the digital age, self-care isn’t just a personal practice—it’s media. The everything shower trend shows that self-care can double as content: stories, reel, hashtag, likes. The internet drives self-care routines to become visual, extended, and often product rich. It highlights how our personal wellness practices are influenced by what we can share.
Micro-rituals for digital generation
For generations immersed in digital media (e.g., Millennials, Gen Z), life has many performance layers. The everything shower trend speaks to the desire for time-out rituals amid hustle, connected devices, constant stimuli. According to one piece: “As modern life becomes faster-paced and more digitally connected, there’s an increasing desire to reconnect with our bodies and minds … One such trend … is the ‘Everything Shower’.”
Pros & cons of the everything shower trend
As with many trends, there are benefits and caveats to the everything shower trend.
Pros:
- Encourages taking time for yourself, a pause from routines and stress.
- Can feel luxurious and help you emerge from your bathroom refreshed and renewed.
- Because it’s multi-step, it may promote better hair/skin care (if done correctly).
Cons / some warnings:
- It can become performance-oriented: the focus may shift from self-care to “look at how much I’m doing.” Indeed, some critics say the trend started feeling like a show.
- Over-doing exfoliation, heavy products, long hot showers can risk skin/hair barrier damage or excessive water use. The pre-shower hair mask, body scrubs, extra steps all add up.
- Time and product cost: to “do the full routine” can take hours or require many products, which might undermine the “easy” self-care narrative.
Tip: If you decide to try an everything shower, use it purposefully—one evening a week perhaps, with products you trust, and skip the “must-do every single step” pressure.
How to try your own version of the everything shower
You don’t need to replicate someone else’s 4-hour ritual. Here’s a flexible version of the everything shower trend you can adapt:
Pre-Shower:
- Set the mood: dim lights, light a candle or diffuser.
- Dry-brush your body (gentle strokes towards heart) to stimulate circulation.
- Apply a hair mask or scalp treatment and leave it to sit while you proceed.
In the Shower:
- Start with cleansing hair: use a shampoo (and optionally a scalp scrub).
- Follow with conditioner or hair mask (if not done pre).
- Use a body scrub or exfoliating mitt to buff skin, paying extra attention to elbows, knees.
- Shave if needed (using a hydrating cream or oil).
- Cleanse your face with a gentle cleanser; possibly apply a face mask if you like (steam helps).
- Finish with your body wash for a final rinse.
Post-Shower:
- Pat skin dry lightly, then apply a body oil or rich lotion while skin is still slightly damp.
- Use a leave-in hair treatment or serum.
- Slip into comfy clothes or robe; consider a cup of tea, quiet time or reading.
Frequency suggestion: Once a week or every other week is plenty for most people. According to one guide: “The sweet spot is taking an everything shower once a week … over-doing may irritate skin.”
What the everything shower trend reflects about our habits
The emergence and popularity of the everything shower trend tell us more than just “how to take a better shower.” They reflect how we’re adjusting to modern life, technology, and routine.
- We’re craving rituals in an environment of constant activity. Taking time to do something that’s just about us feels meaningful.
- We’re documenting, sharing, performing – even private routines get a public dimension.
- We’re blending self-care with entertainment and social currency: the everything shower becomes content.
- We’re also possibly responding to the fragmentation of our focus: if we spend our day bouncing across apps/notifications, maybe devoting a chunk of time to our body becomes a counter-balance.
- Yet, there’s a tension: the more a ritual becomes about “doing everything” or “doing it perfectly,” the less about genuine rest it might become. The everything shower trend invites reflection on whether self-care is truly restful, or just another performance.
The everything shower trend is more than a beauty fad—it’s a mirror to our digital-age lives: craving slowness, valuing ritual, documenting the personal, and blending self-care with spectacle. If you try your own version, remember that what matters isn’t ticking every box, but creating space for yourself, mind, body and ritual. In a world that moves fast, sometimes the most radical thing is simply slowing down under warm water, lighting a candle, and making your shower mean something.
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