Viral Trends

Why do some ideas explode online while others disappear without a trace? Going viral often feels random, but there’s usually...

The rise of any internet moment often feels sudden, but this one felt especially fast. A childhood craft most people...

Open any social media app today and it feels like everyone is suddenly doing the same thing. One moment your...

The everything shower used to be a simple indulgence, a once-in-a-while reset button that made you feel a little fresher...

The past decade has been ruled by massive shopping hauls, flashy unboxings, and the constant pressure to buy things just...

Boredom has always been part of the human experience, but suddenly it feels like everyone’s talking about it as if...

The internet never fails to surprise us, but sometimes it manages to collectively jolt millions of people with something so...

There’s a certain comfort in typing thoughts into a blank screen, hitting copy, and pasting them into the world. That...

Every corner of the internet seems to be looking backward lately, and the emotion at the center of it all...

The internet loves a trend it can name, label, and remix, which is probably why the rise of core culture...